CREATIVE DIRECTOR
ADWEEK’S CREATIVE 100
LEADER & LAUGHER
HI, HELLO — I’M LEXI
I’m a Creative Director currently based in New York City. As a Californian, home for me is somewhere between LA and the East Village. I love what I do. A lot. The people. The projects. The storytelling. The spots. From pitch wins to award wins. The small wins, the big wins. It’s still fun for me. And when I’m not doing what I do, I’m at a comedy club writing punch ups and helping comics find through lines.
I have a deep appreciation for craft.
A curiosity that breaks formats. A strong belief that kindness is key. And a passion to create damn good work.
Let’s make something together.
CONTACT
949.547.4717.
lexi.marie.rodriguez@gmail.com
CLIENTS
Savage X Fenty / Patrón / Lucid Motors / Honda / Gillette / Pantene / HP/ Autodesk / Ritual Vitamins Tatcha / Mass Mutual / Moen / Carl’s Jr. / Grey Goose / Cosm / AT&T / Asana / SNL
AWARDS
2024 Adweek’s Creative 100
Clio Bronze — Ritual Vitamins: Trace Like a Mother
OMMA Finalist — Ritual Vitamins: Trace Like a Mother
OMMA Finalist — Mass Mutual: Stay Ready
ADC Awards Shortlist — Savage x Fenty: Power X Play
Clio Bronze — Patrón: Our Hands
One Show Shortlist — Patrón: Our Hands
Shorty Awards Shortlist —Patrón: Our Hands
AMP Awards — Venus: The Pube Song
Webby Winner — Honda: Candy Cane Lane
CURRENTLY
Creative Director for Integrated & Campaign work
@ GIANT SPOON