CREATIVE DIRECTOR
ADWEEK’S CREATIVE 100
LEADER & LAUGHER
HI, HELLO — I’M LEXI
I’m a Creative Director currently based in New York City. As a Californian, home for me is somewhere between LA and the East Village. I love what I do. A lot. The people. The projects. The storytelling. The spots. From pitch wins to award wins. The small wins, the big wins. It’s still fun for me. And when I’m not doing what I do, I’m at a comedy club writing punch ups and helping comics find through lines.
I have a deep appreciation for craft.
A curiosity that breaks formats. A strong belief that kindness is key. And a passion to create damn good work.
Let’s make something together.
CURRENTLY
Creative Director, Vice President
@ GIANT SPOON
CONTACT
949.547.4717.
lexi.marie.rodriguez@gmail.com
CLIENTS
Savage X Fenty / Patrón / Lucid Motors / Honda / Gillette / Pantene / HP / Autodesk / Ritual Vitamins Tatcha / Mass Mutual / Moen / Carl’s Jr. / Grey Goose / Cosm / AT&T / Asana / Kate Spade / Planet Fitness / SpongeBob / SNL / Paramount+ / American Express
AWARDS
2024 Adweek’s Creative 100