LUCID : HARD LAUNCH
/ ORGANIC SOCIAL CONTENT
// 2025
PART I
To promote the Lucid Air’s ‘Launch Mode’ feature (the fastest 0-60 mph on Earth), we tasked Jalen Brunson and Josh Hart to take their podcast to the next level. 109 degree heat. 1234 horsepower. And Timothée Chalamet in the passenger seat.
The result? Content that took over the internet, that garnered a ton of earned press.
ROLLING STONE / HOLLYWOOD REPORTER / COMPLEX / PUBITY
/ THE WRAP / VARIETY
MY ROLE
CONCEPT
CREATIVE DIRECTION
PRODUCTION
CREDITS
AGENCY — GIANT SPOON
CINEMATOGRAPHER — JASON MCDONALD
PART II
LUCID : WE RIDE FOR NEW YORK
/ OOH & SOCIAL CAMPAIGN
// 2025
To tip off the NBA season and ignite Manhattan’s excitement, Lucid teamed up with Knicks stars Jalen Brunson and Josh Hart for a digital and OOH takeover. Billboards and murals took over the blocks surrounding Madison Square Garden, fusing the city’s fandom with Lucid’s ‘Compromise Nothing’ spirit—turning game-day buzz into a full-scale moment.
COMPLEX / DUPONT / MEDIA POST
MY ROLE
CONCEPT
CREATIVE DIRECTION
PRODUCTION
CREDITS
AGENCY — GIANT SPOON
PHOTOGRAPHER — JASON MCDONALD
