LUCID: DRIVEN
/ 360 & FULL FUNNEL CAMPAIGN
// TVC, STUNT, SOCIAL, DIGITAL
/// 2025
James Dean style meets James Mangold cinema. Luxury meets defiance. Timotheé Chalamet meets Lucid’s new otherworldly SUV. In a market crowded with less than exciting car campaigns, we positioned Lucid to stand out by going all out with an action-packed 360 campaign featuring a two minute film equal parts high fashion and high speed car chases.
ROLLING STONE / GQ / AD AGE / THE HOLLYWOOD REPORTER / MAXIM / OK! MAGAZINE / MEDIUM / VMAN / JUST JARED / LUXURY DAILY / ART8AMBY
MY ROLE
CREATIVE DIRECTION
CONCEPT
PRODUCTION
CREDITS
AGENCY — GIANT SPOON
DIRECTOR — JAMES MANGOLD
PRODUCED BY — MINTED
EDITOR — JOJO KING
COLORIST — DANIEL DE VUE
PHOTOGRAPHER — CHRIS NOLTEKUHLMANN
A NEW GLOBAL AMBASSADOR
We announced Timothée Chalamet as Lucid’s first Global Ambassador with fashion-focused print in GQ and Vogue, editorial stills, and a series of social posts.
SEEDING THE STORY
We seeded the story of the Lucid Gravity heist on Reddit by ‘leaking’ a redacted classified government document covering the case.
