HP : SOMETHING
YOU CAN TRUST
/ FULL FUNNEL CAMPAIGN
// TVC, HIGHER TO LOWER FUNNEL TOOLKIT
/ 2024
When it comes to printers, the first question people ask themselves is “will this thing actually work when I need it to?” In a category that has lost all consumer trust due to ink running out, wireless problems, and the printers that simply just stop working, HP made a promise. There’s a lot of things in this world you can’t trust — HP printers aren’t one of them.
MY ROLE
CREATIVE DIRECTION
CONCEPT
PRODUCTION
CREDITS
AGENCY — GIANT SPOON
DIRECTED — SPENCER RIVIERA
PRODUCED BY — O POSITIVE
EDITOR — EDDIE RINGER
COLOR — DANIEL DE VUE