AUTODESK :
USER MANUAL FOR PLANET EARTH
/ 360 & FULL FUNNEL CAMPAIGN
// TVC, SPHERE ACTIVATION, SOCIAL, DIGITAL
/// 2026
Autodesk is software used to create everything from skylines to bike gears, to CG dragons and stadiums. In a world where you can create in a heartbeat, we wanted to emphasize the importance of creating with a heartbeat.
This campaign was designed as a welcome packet to our planet. A User Manual with one simple message: Make something. A big thing. A tiny thing. Anything. As long as it leaves this world a little better than you found it.
MY ROLE
CREATIVE DIRECTION
CONCEPT
PRODUCTION
CREDITS
AGENCY — GIANT SPOON
DIRECTOR — SALOMON LIGTHELM
PRODUCED BY — PRETTY BIRD
EDITOR — DAN SHERWEN
COLORIST — DANTE PASQUINELLI
BTS FILM
When we’re messaging the importance to go out there and make something — it’s important that we also tell our own story about how the campaign was made: using multiple Autodesk softwares, human ingenuity, and 35mm film.
