PATRÓN :
OUR HANDS
/ 360 CAMPAIGN
// 2022
We uncovered a powerful brand story : in a category full of machine-made tequilas and white-label celebrity brands, Patrón was different. It was hand- crafted by people. To tell this story, we showed what happens when sixty passionate artisans come together to handcraft something incredible.
CLIO / ONE SHOW / ADWEEK / DIRECTOR’S LIBRARY / AD AGE / MUSE / LBB / AD AGE / THE DRUM / LUXURY DAILY
MY ROLE
CONCEPT
ART DIRECTION
I was not part of the
production process
CREDITS
AGENCY — MULLENLOWE
DIRECTOR — TINO
PRODUCED BY — LOVEBOAT
CINEMATOGRAPHER — DUSTIN LANE
EDITOR — DAN ABRAHAM
THE PROCESS
For an idea rooted in the magic of craft - it was important that the attention to craft was threaded through every part of the project including idea development and presentation.
