MASS MUTUAL:
STAY READY
/ 360 CAMPAIGN
// TVC, OLV, PRINT, OOH, SOCIAL, DIGITAL
/// 2025
By 2030 women will own $30 trillion in assets. And yet, only half of them feel supported and ready when it comes to their financial game. We created MassMutual’s ‘Stay Ready’ 360 campaign to remind the importance of women feeling on top of their game and the planning, preparation, and teamwork that goes into that —
both on and off the court. The campaign stars three athletes who are on top of their game and are paving the way for financial literacy in women’s sports: Flau'jae Johnson, Madison Keys, and Christen Press.
OMMA FINALIST / AD AGE / THE DRUM / LITTLE BLACK BOOK / MEDIA SHOTZ
MY ROLE:
CREATIVE DIRECTION
I was not part of the
production process
CREDITS:
AGENCY — GIANT SPOON
DIRECTOR — CHILD.
PRODUCED BY — PRETTY BIRD
COLORIST — MIKEY PEHANICH
PHOTOGRAPHER — CHRIS NOLTEKUHLMANN
We launched the campaign by taking over the covers of The New York Times newspaper. Some lucky readers even walked away with an autographed copy.
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