PANTENE: SHOWER TALKS WITH CELESTE BARBER
/ MOTHER’S DAY SOCIAL SERIES
// INSTAGRAM & YOUTUBE
/// 2020
Newsflash: moms are tired after day in and day out of doing the most. Add a global pandemic to the chaos of parenting, and you've got burnout with a side of dry shampoo. Luckily, Pantene and Aussie comedian Celeste Barber are here to help with a much needed break, a hair refresh, and a pep talk in every mom's favorite hiding place: the bathroom. We launched the social content series on Mother’s Day delivering laughs, hair tips, and a gentle-but-firm reminder: moms deserve more than just five minutes of peace. They deserve a freaking standing ovation—and fabulous hair while they're at it.
MY ROLE
CONCEPT
ART DIRECTION
PRODUCTION
CREDITS
DIRECTOR — STEF SMITH
PRODUCED BY — HOGARTH
EDITOR — ALEX COHAN
AGENCY — GREY