/ STUNT
// INFLUENCER
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SPONGEBOB:
LIKE A SPONGE
PART I
To celebrate SpongeBob’s 25th anniversary, we created the ‘Like a Sponge’ campaign: a year-long initiative that turned the mundane into the magical. For the first part of this campaign, we turned the Holidays into the Holi-yays by introducing: The “Garriage” - a SpongeBobbian carriage pulled by a giant version of SpongeBob’s beloved pet snail, Gary. We wowed millions of viewers at the Macy’s Thanksgiving Day Parade, then brought the Garriage to Bryant Park in NYC and the Grove in LA.
MY ROLE
CONCEPT
CREATIVE DIRECTION
CREDITS
AGENCY — GIANT SPOON
CLIENT — PARAMOUNT+
FOOTPRINT — MACY’S PARADE, THE GROVE,
& SAN DIGEO COMIC CON
PART II
We continued turning the mundane magical by transforming a hydration station at San Diego’s Comic Con during a record breaking heat wave. The SpongeBob Fountain of Positivity streamed water out of SpongeBob’s pores and onto his Bikini Bottom friends while they basked in the San Diego sun. Alongside the fountain, fans could refill their water bottles with filtered water, or receive a free SpongeBob branded recyclable water bottle.
