RITUAL : TRACE LIKE A MOTHER

/ 360 CAMPAIGN
// TVC, OOH, SOCIAL, DIGITAL
/// 2024

Ritual was started by a mom and her quest to create the best vitamins for her family using only traceable ingredients. What do mothers and motherf*ckers have in common? They both go hard. An idea was born. In this 360 campaign we held nothing back in proving how hard moms will go to ensure the best for their family.

CLIO BRONZE AWARD / OMMA FINALIST / ADS OF THE WORLD / SHOTS / LITTLE BLACK BOOK / MUSE

MY ROLE
CREATIVE DIRECTION
PITCH WIN
CONCEPT
PRODUCTION

CREDITS
AGENCY— GIANT SPOON
DIRECTOR — KATE JEAN HOLLOWELL
PRODUCED BY — EPOCH
EDITOR — TALIA PASQUA
COLORIST — DIMITRI ZOLA