GILLETTE VENUS:
THE PUBE SONG

/ SOCIAL STUNT
// TIKTOK + YOUTUBE
/// 2021

Gillette Venus tasked us to launch their new pubic hair care line, however, we ran into a big problem. When it came to network clearances, not only were we not allowed to show pubic hair, but we also couldn’t even say it. Talk about a stigma. So we challenged this by deciding if we can’t say it, we’ll sing it. As a work-around, we took to social to create an animated musical in classic TikTok fashion. And it worked. The musical went viral and resulted in sing-along videos and selling out of the pubic hair care line in a matter of days. The musical was even followed with an encore starring Princess Nokia.

ADWEEK / AD AGE / POPSUGAR / FAST COMPANY / NEW YORK POST / HYPEBAE / MUSE BY CLIO / ESSENCE / BUSTLE

MY ROLE
CREATIVE DIRECTION
CONCEPT
SONGWRITING
ILLUSTRATION
PRODUCTION

CREDITS
AGENCY — GREY NY
ILLUSTRATOR — SACHA BEELEY
ANIMATOR — SACHA BEELEY
PRODUCED BY — STRANGE BEAST
MUSIC AND AUDIO — BANG MUSIC

FOLLOWED BY AN ENCORE WITH PRINCESS NOKIA

CASE STUDY VIDEO

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