70% of perimenopause supplements are made by brands led by men. And far too often, women’s Peri symptoms are minimized and mansplained back to them.

Which is why we created “The Women’s Health Men’s Choir” — a metaphor for what our audience was experiencing in their everyday. This campaign made a declaration: when it comes to women’s health, let’s let her do the talking. And it starts with Ritual’s new Peri supplement designed by a woman and a campaign starring the very funny Jackie Tohn.

“Women need to be at the helm of these conversations. They need to be at the helm of the science. They need to be at the helm of all of what’s going on medically with Peri” — Jackie Tohn