Greatness isn’t given. It’s earned through discipline, ambition, and relentless drive. With a striking new redesign, the Honda Civic positioned itself as a symbol of aspiration for a new generation and market of buyers. The brand wanted to engage their rising Latino audience in key markets so we created a documentary series spotlighting three Mexican-Americans. Their journeys, distinct yet united by grit—embodied the very ethos of Honda’s core message of The Power of Dreams.